PASS GUARANTEED 2025 SALESFORCE-MARKETING-ASSOCIATE: PERFECT SALESFORCE CERTIFIED MARKETING ASSOCIATEEXAM PREPARATION STORE

Pass Guaranteed 2025 Salesforce-Marketing-Associate: Perfect Salesforce Certified Marketing AssociateExam Preparation Store

Pass Guaranteed 2025 Salesforce-Marketing-Associate: Perfect Salesforce Certified Marketing AssociateExam Preparation Store

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Salesforce Salesforce-Marketing-Associate Exam Syllabus Topics:

TopicDetails
Topic 1
  • Marketing Cloud Engagement Basics: The Marketing Cloud Engagement Basics topic discusses account structures, business units, and corresponding permission setups. It also covers application of core Marketing Cloud Engagement features for marketing campaigns, differentiating subscriber keys and contact IDs, and utilizing Salesforce resources for training and support.
Topic 2
  • Reporting and Analytics: This topic focuses on identification of data locations within Marketing Cloud Engagement. It also delves into interpreting unwanted send results and potential deliverability consequences.
Topic 3
  • Email Sending and Journeys: It focuses on outlining the most important configurations and activating journeys with proper entry requirements. The topic also covers sub-topics of identifying optimal journey functionality for diverse business needs, and identifying the recommended configuration and distinguishing template components from content blocks to recommend email wizard settings.
Topic 4
  • Marketing Concepts: The topic covers sub-topics of summarizing the type of content. It also discusses how to send messages to target audience segments based on customer experience scenarios. Furthermore, the topic delves into core marketing strategy components, implementing effective email opt-in marketing campaigns, defining email campaign goals, and recalling regional privacy laws pertaining to subscriber base.
Topic 5
  • Data Management: The Data Management topic discusses interpreting data extensions to identify target data and summarizing data import options with associated requirements per scenarios. It also covers configuration of settings and fields when creating new data extensions.

Salesforce Certified Marketing AssociateExam Sample Questions (Q52-Q57):

NEW QUESTION # 52
The marketing team at Northern Trail Outfitters is launching a reengagement program in an effort to regain some of its lapsed subscribers. They target a part of their lapsed subscriber suppression list and, after the first attempt, the bounce rate is higher than normal.
What is causing the deliverability issue?

  • A. Email addresses have been flagged by List Detective.
  • B. Customers had previously unsubscribed from All Subscribers.
  • C. Email addresses no longer exist with the service provider.

Answer: C

Explanation:
When Northern Trail Outfitters' marketing team experiences a higher than normal bounce rate while launching a reengagement program targeting a segment of their lapsed subscriber suppression list, the deliverability issue is likely caused by the email addresses no longer existing with the service provider. This situation is common in reengagement campaigns targeting subscribers who have not interacted with the brand for an extended period, leading to outdated or abandoned email accounts.
Maintaining an up-to-date and clean email list is crucial for effective deliverability and avoiding unnecessary bounces. Regularly cleansing the email list and removing non-existent or inactive email addresses can help mitigate these issues and improve the overall success of reengagement efforts.
References: Salesforce Marketing Cloud documentation on email deliverability and list management emphasizes the importance of list hygiene and the impact of outdated email addresses on campaign performance and sender reputation.


NEW QUESTION # 53
Cloud Kicks wants to review its bounces for a send.
Which feature should an associate use to view the bounce information?

  • A. Einstein Engagement Scoring
  • B. Email Studio Send Tracking
  • C. Bounce Mail Management

Answer: B

Explanation:
Email Studio's Send Tracking feature in Salesforce Marketing Cloud allows users to review detailed statistics on their email sends, including bounce information. By using this feature, Cloud Kicks can access metrics like the number and types of bounces, reasons for bounces, and which addresses failed to receive the email.
* How to Access Bounce Data: Navigate to Email Studio > Tracking > Sends. Within the specific send's tracking details, bounce data can be reviewed, including hard bounces, soft bounces, and any associated error messages.
* Salesforce Documentation Reference: For more details, refer to Salesforce Help - Send Tracking Overview.


NEW QUESTION # 54
What impact does a field marked as Nullable have when importing a file into a data extension?

  • A. The field is required but can have blank values.
    C The field only accepts true or false values.
  • B. The field is NOT required in the file being imported.

Answer: B

Explanation:
When a field in a data extension is marked as Nullable, it means that the field is not required to have a value; it can accept null or empty values. During the import process, if a field is marked as Nullable, it indicates that the corresponding column in the file being imported does not necessarily need to contain data for every record.
This allows for greater flexibility in the data import process, as not all data fields may be relevant or available for every record being imported into the data extension.


NEW QUESTION # 55
Northern Trail Outfitters uses multiple IP addresses for email sending and needs to designate which IP address should be used.
Which functionality should a marketing associate utilize?

  • A. Sender Profile
  • B. Delivery Profile
  • C. Security Settings

Answer: B

Explanation:
When Northern Trail Outfitters needs to designate which IP address should be used for email sending among multiple IP addresses, the marketing associate should utilize the Delivery Profile functionality. A Delivery Profile in Salesforce Marketing Cloud includes settings that define how emails are delivered, including the selection of the specific IP address to be used for sending. This ensures that emails are sent from the desired IP address, which can be important for maintaining sender reputation and deliverability.


NEW QUESTION # 56
As a best practice, which value should an associate use when creating a subscriber key?

  • A. Email Address
  • B. Phone Number
  • C. Customer ID

Answer: C

Explanation:
The best practice for creating a subscriber key in Salesforce Marketing Cloud is to use a unique, persistent value like a Customer ID. The subscriber key serves as the unique identifier for each subscriber, so it should not change over time, which makes a Customer ID ideal as it is often assigned at the start of a customer relationship and remains consistent.
* Why Not Use Email Address or Phone Number: These can change over time and are not as stable.
Using a Customer ID helps maintain continuity even if a customer updates their email address or phone number.
* Salesforce Documentation Reference: For more information, refer to the Salesforce Marketing Cloud Guide on Subscriber Keys.


NEW QUESTION # 57
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